Good success for the SIOM 2013
The SIOM, the international trade in optics of Morocco has become the reference of optics in Morocco. This year, the event, which was led form 31st , October to 3rd November, greeted 50 exhibitors, near 30% more than 2012.
Many Moroccan opticians from all the country came in the trade. Optiben was one of the main companies represented.
Optiben : one of the SIOM main actor
Optiben, the Moroccan BBGR subsidiary & the 1st distributor distinguished itself thanks to an original & interactive animations‘ program.
- TRANSITIONS photograph animation :
Optiben devoted the stand to the Transitions photograph animation in order to promote the new photochromic version : Transitions Signature VII.
The opticians posed behind a photographer with Transitions Signature VII frame and bring back their photograph in their shop, giving them an opportunity to explain the specificities of Transitons to their customers.
Number of photographs realized : 606
- The « MILLE ET UNE ETOILES » challenge launching :
Each Moroccan optician can play the challenge and win stars every time he sells a Transitions lenses. Numerous gifts and surprises will be delivered regarding the number of stars accumulated until the end of the challenge (31/12/2013).
- The NOVI BLUE stock lenses launching :
Optiben revealed its new coating, which main characteristics is to reduce the blue light in contact with eyes & offer a better comfort to the wearer. This coating is the first launched in Morocco and confirms that Optiben is one of the most innovative actor in the country.
Thanks to all theses activities, Optiben received more than 300 visitors on its stand on the 2nd November : an undeniable successful balance.
Congratulations and thank you to all the team and players.
BBGR Optiben team.